To optimize your logo for any social networking site, make sure to use the preview function available on most social media websites. The last thing you’d want to see is someone complaining about your restaurant’s vibe in a Yelp review. For example, bright red is often associated with excitement and energy, while green gives off a tranquil feeling. You can use colors to convey a certain feeling, which could play to your restaurant’s benefit. Logos aren’t only about shape and geometry, so don’t be afraid to play around with color as well. The SpotOn logo features a simple geometric design next to the company's name. These will let guests have a more concrete image in their mind whenever they remember your restaurant. ![]() You can even add in an object from your business, like a beer mug or a microphone, or an animal, like an owl or chicken. A logo can be as simple as your restaurant name in a font suited to your personality. Remember, you don’t have to reinvent the wheel when it comes to your branding. So feel free to take out a piece of paper, jot some ideas down as a start. You want your logo to represent your brand while still staying true to your values as a restaurant. What do they all have in common? The shape of their logos are simple, yet iconic. Think about the big brands out there-Nike, Apple, McDonald’s, Coca-Cola. A great logo must be unique and convey a clear and simple message.Your logo should be simple, memorable, and easy to recognize. It should create a strong positive relationship between the consumer and the brand.Ĩ. Your logo should have personality and create a reaction from the viewer. And changing your logo often could have a negative impact on your brand.ħ. Styles change and your target market will need to be able to easily find you out there. A good logo answers the Who? What? Why? Who is this brand? What is the purpose of this brand? Why do you need this brand?Ħ. A logo should be unique and stand out from the crowd.ĥ. And, it should be displayed in color as well as black and white.Ĥ. Your logo should work well on a variety of media – such as, on a shirt, a wall, a or a business card. Whether they are small or large, a great logo should be compelling and legible.ģ. The best logos are read in seconds and are memorable.Ģ. Here are eight rules for creating a great logo.ġ. There is a lot to take into account in order to design the perfect logo. Logo designs, while often simple in their final product, can be tricky to design. ![]() Does your brand want to seem youthful, or serious? Those types of messages are conveyed over typeface and colors. ![]() Designers will try out a multitude of typefaces in a variety of sizes and colors before deciding on their final choices. With so many to choose from, finding the right typeface can be challenging. Typefaces can showcase a variety of emotion. Every color has a place in the consumers mind, as do typefaces. A predominately pink logo may portray femininity and loving qualities, while green brings to mind nature and the environment. Color ties in very well when relating to your brand. There are many things to take into consideration when designing a logo. Those logos probably instantly appeared as images in your mind because they are that recognizable and memorable. Now image Nike’s, and then Starbuck’s, and Twitter’s. Close your eyes and imagine Apple’s logo. As a result, it is important that your logo convey the right feeling and message to your customers.Ī great logo instantly connects people with the company and/or product. It is the first aspect of a brand a potential customer usually comes in contact with and is the “judge a book by its cover” moment. A logo is the concept, symbol, and graphic element that represents the main feature or the basic orientation of a company.
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